Articles
What I find, what I change, and what I believe.
Findings from real sites, explained in plain language, starting with an audit of 824 Ontario accounting firm websites. Changes to the ThreeSeven Standard and the reasons behind them. And longer pieces on how small-business websites should work.
LatestWhat an Accounting Firm Website Needs: Lessons From 824 Ontario Firm SitesAn accounting firm website needs three things before anything else: it loads quickly on a phone, every visitor can use it, and nothing stops search…Read the article
Ontario accounting firm websites: the 2026 benchmarkI get called in to fix websites that are slow, hard for some visitors to use, or hard to find.Read the article
I Tried to Automate Twenty Years of Judgement. Then I Audited 824 Websites.I spent months trying to get AI to build websites the way I would. It had the knowledge but not the judgement.Read the article
Free · usually in your inbox the next business day
Find out what’s failing silently.
The free report covers three pages I choose and gives you the top finding on each pillar. The full report ($229, credited toward your first month if you subscribe) covers every finding on those pages, with context and page-load detail.
ThreeSeven Digital · https://three7.digital/writing/