Pricing

Because the standard your website is judged by doesn’t hold still. Performance thresholds, accessibility law, and AI search have all changed materially in the last two years. A site “finished” in 2024 is already behind in 2026. A one-time project can only ever meet the bar of its launch day.

The service exists because the only honest way to keep a site at a moving standard is to keep working on it. One fee covers that work for as long as you’re on it, including the optional design refresh every two years that the old model bills as a fresh project.

Your business’s country decides it: Canadian dollars in Canada, US dollars in the US. Each market pays the published price in its own currency, plus applicable tax, calculated at checkout.

Twelve-month minimum term, then month-to-month. Your rate is locked for that first year, whatever happens to my published pricing in the meantime.

After it, you continue at the published rate for your plan. If that rate has changed, you get 60 days’ notice before it applies to you, and by then you are month-to-month with nothing to exit. So you decide with the number in front of you. No increase ever arrives on an invoice you haven’t already seen.

Your build has a real setup fee: $2,000 on Essential, $4,000 on Professional, $8,000 on Premier. I cover it over your first twelve months, one twelfth each month. Stay the full year and you never pay it. It’s how a complete build fits inside a monthly fee instead of arriving as a project invoice.

You can pay monthly, or pay for the year upfront and get two months free. Either way there’s a twelve-month minimum term, because that’s how your build gets paid for.

If you pay monthly

• Cancel before your site launches: the month you’ve paid isn’t refunded, I keep the work, and nothing more is owed. Your exposure is one month.
• Cancel after launch, inside the first year: the unpaid part of the setup fee is due, charged to the card on file. On Professional, leaving in month six means $2,000.
• After twelve months: you’re month-to-month. Cancellation takes effect at your next renewal date.

If you pay yearly

• Cancel before your site launches: I refund everything except your first month at the monthly rate. On Essential, that’s $2,061 back from $2,290. It’s the same one-month exposure as paying monthly.
• Once your site has launched: the year you’ve paid for isn’t refundable. Committing the full term upfront is what covers your setup fee and what the two free months pay for. Cancelling stops the next renewal, and your service runs to the end of the year you paid for.
• Renewal: your plan renews yearly at the yearly price. I email you 30 days before every renewal, so you can switch to monthly or leave before it happens.
• Changed your mind after a renewal? Tell me within 14 days and I’ll refund it in full.

The two-year design refresh is optional. Take it and it works the same way as your original build: it carries the setup fee published for your plan at that time, covered over the twelve months after the new design launches, so accepting it starts a new twelve-month term. You see both numbers before you decide. Cancel inside those twelve months and the unpaid part is due. Decline it and nothing changes. You stay month-to-month on the design you have, and it stays verified every 90 days. The design stays as it is. The engineering underneath stays current.

Whenever you leave, I keep a complete backup for 30 days, then delete it. If you’ve been with me a year or more, you also get the full export covered under Ownership: every page, post and image. Leaving inside the first year, or before launch, doesn’t include the export.

Then I fix it, and that is the whole point of the service. But a promise you can’t hold anyone to isn’t worth much, so there is a remedy attached.

The Standard Guarantee. Every 90 days I re-verify your site against the published Standard. If a verification finds it below the bar and I haven’t restored it within 14 days, that month’s fee is refunded, once for each check that fails. On a yearly plan, the refunded month is a twelfth of what you paid for the year. If a site is still below the bar 30 days after a failed check, or fails two checks in a row on the same pillar, the client can leave with no setup fee balance owed.

Fourteen days rather than thirty, because almost nothing that slips takes more than an hour to correct. The window exists for scheduling around other clients, not for stalling.

Two things this covers and one it doesn’t. A failed check means a reproducible result, the median of at least 3 runs, because scores move several points between runs on the same day and I’m not going to refund on noise or hide behind it. And when the bar itself moves, including when Google changes how it scores, that isn’t a failure. It’s the work you pay me for. Every version of the Standard is published with an effective date at least 90 days out, or the legal deadline if a law sets a longer one, and your site is measured against the version in force on your verification date. I bring you to the new version by your next check, at no extra cost.

What the guarantee doesn’t cover is what I don’t control: tracking scripts and widgets you add, content you publish through the editor, and changes made by anyone else. If one of those is what pushed you below the bar, I’ll tell you which finding came from where and what it costs you to keep it.

No, by design. One-off fixes put your site back at standard for a month; then it starts drifting again, and you’re back where you started with a smaller wallet. The product I sell is a site that stays at standard, verified every 90 days.

A content page is one that exists because your business decided it should: home, about, each service, team, pricing, FAQ, locations, case studies, landing pages. Those are what your plan counts.

Every site gets these, and none of them count toward your scope: contact, your blog and every post on it, privacy, terms, cookie and accessibility policies, thank-you pages, search results, and your 404. Every site needs them. Charging you for them would be petty.

Grow past your plan’s page range and I move you up to the next plan. The price changes once, I tell you before it happens, and nothing else about the service changes.

Four things, all on the same beat:

• Your site re-measured against all four pillars, with anything that slipped fixed free
• A plain-language report on what the site actually did, enquiries first
• A page: a new one if you’re growing, or a substantial rewrite of one you already have
• On Essential, a blog post. Professional and Premier get one every month instead.

Which kind of page is your call. Most businesses alternate.

For the month-to-month side, see what website maintenance includes.

A change to a page that already exists: revised copy, a swapped image, a new team member, updated hours, a fresh testimonial, a video you want embedded (send me the link). Email it over. I acknowledge within one business day and it’s live within ten.

Essential includes 2 a month, Professional 5, Premier 10. Unused updates don’t roll over.

If a change rewrites more than half a page, it counts as your new page for that quarter (every plan includes one new or rewritten page every 90 days). I’ll tell you before I start.

Either of us. Hand me a topic and I research and write it. Send me a draft and I edit, optimize, and publish it. Both count the same.

Professional and Premier include one a month; Essential includes one every 90 days.

Write your own and want to publish more often than that? Send them over and I’ll put them up at the same cadence, counted against your monthly content updates instead. You should never be blocked from publishing on your own site.

What “optimized” means here, precisely: I handle the technical side. Proper heading structure, a title and description written to earn the click in search results, correct schema, internal links, image alt text, clean URLs. Sensible keyword judgement goes into the topic. What this isn’t is an SEO campaign: no competitive keyword research, no link building, no promises about rankings. You get original content, published properly, compounding over time. Posts don’t count toward your page scope.

Yes, and it’s included. I set up Google Search Console on your domain, submit your sitemap, and confirm your pages are being indexed. Every quarter I check coverage again for pages that dropped out or started throwing errors.

It’s the only way to actually verify the search pillar rather than assume it. If you already have a property, I’ll ask for access to it instead of creating a second one. Either way the account stays yours.

Yes, two ways.

Send me your pixel and analytics IDs and I install them directly. I control where they load, and your consent layer blocks them until a visitor agrees. Nothing for you to configure. Most clients should do this.

If an agency runs your advertising through Google Tag Manager, I’ll install your container. What goes inside it is yours to manage, including configuring your tags to respect visitor consent. I’ll document exactly what that requires and verify the signals are reaching you.

Either way, I measure your site’s speed before your tags go on and again after, and show you both numbers. Scripts have a performance cost; seeing it beats guessing at it. My verified scores cover the site as I build it. What third-party tags do on top of that sits outside my control, so I report it rather than guarantee it.

Until you run ads, your analytics work without cookies, which means no banner in front of your visitors. Banner-free until you need it, legal when you do.

Not for the analytics I run. Your site’s own measurement is cookieless: no cookies, no tracking across sites, nothing stored on your visitor’s device. There’s nothing to consent to, so there’s no banner in front of your visitors.

The moment you add advertising pixels or your own tag manager, that changes, and I handle it. The consent management platform is included in your fee and kept current as privacy law changes, which it does, regularly.

What I need from you is the part only you can answer: your legal business name and contact details, which third-party services you’re actually running, whether you serve visitors in the EU, and who handles privacy requests. I send you a short form and set it up from your answers. Getting this right depends on it describing your business accurately, so it isn’t something I can fill in on your behalf.

Where you run your own tag manager, configuring those tags to respect visitor consent happens inside it, by whoever manages your advertising. I’ll document exactly what’s required and confirm the signals are reaching you.

Design ages faster than engineering. Two years in, your site gets a new design, rebuilt on the current Standard and using the content you have then. Same business and same words, with a current look.

It’s optional. Take it and it works like your original build: it carries the setup fee published for your plan at the time, covered over the twelve months after the new design launches, one twelfth each month, so accepting it starts a new twelve-month term. You see both numbers before you decide. Cancel inside those twelve months and the unpaid part is due.

Decline it and nothing changes. You stay month-to-month on the design you have, and it stays verified every 90 days. The design stays as it is. The engineering underneath stays current.

Your domain, your content, your brand, and your data are yours from day one and stay yours. Photos, copy, form submissions, analytics history: all of it leaves with you. If I registered the domain on your behalf, I transfer it to you.

The build system, the theme, and the standards work underneath are how I hold every site I run at the same bar, and they stay with me. Once your first year is complete, if you decide to leave, you get a full export of your site: every page, post, and image, plus everything I wrote for you, as a complete package any developer can pick up.

Different, yes. Unrecognisable, no.

Your logo, colours, photography, and voice carry over. What changes is the structure underneath: mobile first, built on patterns that load fast and work for every visitor, because that’s what the Standard requires. If something from your old site has to change, I’ll show you why. It will always tie back to an issue in your report.

You see the design and shape it before anything is built. Nothing launches without your sign-off.

Not before you subscribe, but sooner than you’d expect after: you’ll see a working preview within the first couple of weeks.

Designing your site is the first phase of the service rather than a free sample, so it starts when your subscription does. Within the first weeks you get a private, password-protected preview of your actual site: your content, your brand, real pages you can click through. Not a mockup. You review it, I adjust, you sign off.

What you can see right now is this website. It’s built the same way yours will be, held to the same Standard, and the scores are public. Run Google’s test on this page and see what comes back. That’s a real site at the bar, not a rendering of one.

Once I have your content and your intake answers, my target is two weeks to launch. The part that varies is how quickly the content arrives, which is the one thing I can’t do for you.

I launch when it’s ready, not when it’s perfect. Ready means the whole site is built, every page is there, and it passes the Standard with verified scores. It doesn’t mean flawless. There will be a headline you want reworded and a paragraph you want tightened, and I’ll handle those in the first weeks exactly the way I’ll handle them in year three.

A project has to be finished on launch day, because nobody touches it again. Yours gets worked on every month.

Three ways, at three depths.

A live dashboard link from day one. Open it whenever; it’s always current.

A short email every month: enquiries, visitors, top source, busiest page, what I did. When nothing needs your attention, it says so.

Every 90 days, the full report: four pillar scores re-measured, what the site produced, and the one thing I’m changing next quarter.

What I count is form submissions, phone-link taps, and email-link taps. Taps, not completed calls, and I won’t dress that up as something it isn’t. What I won’t do is promise you a number of leads. I build and maintain the infrastructure that makes enquiries possible, and I show you precisely what it produced.

No. And be careful with anyone who tells you it does.

There’s no such thing as ADA certification. No government body certifies websites, and in 2025 the FTC ordered a vendor to pay a million dollars over claims that its tool automatically made sites WCAG compliant. According to the FTC, it didn’t.

What the service does: your site is built on accessible foundations from the start, with semantic structure, keyboard navigation, proper contrast, and labelled forms. Before launch it’s scanned against WCAG 2.2 and walked through by keyboard. Every 90 days it’s scanned again and anything that slipped gets fixed.

That covers the structural and code-level failures, which is most of what goes wrong on a business website. What it doesn’t cover is the part no scanner can test: whether an image description is actually meaningful, whether a screen reader user can complete a booking from start to finish, whether your content makes sense to someone with a cognitive disability. Roughly two-thirds of the WCAG criteria need a person to judge them.

If you’re under a specific legal obligation, and healthcare providers, public-sector contractors, and anyone holding a demand letter usually are, you need a formal audit by a specialist and a written conformance report. That’s a separate piece of work. Tell me and I’ll arrange it or point you to someone who does it properly.

What you get here is a site that starts accessible and doesn’t quietly rot, which is where most sites fail, long before any legal question comes up.