Grading rules

Each tested page is run three times on each device profile and the median score is reported. Field data from real visitors is used when Google has it for your site; most small-business sites don’t have enough traffic for that, so most free reports use Google’s lab test instead.

Automated scanning reliably catches contrast, missing labels and broken heading structure, roughly a third of what matters. The manual keyboard pass the Standard requires is not part of a free report. Errors introduced by third-party widgets are reported with their source named.

Confirming which pages Google has actually indexed needs Search Console access, which I don’t have before you’re a client. So the report reads your sitemap and checks the things that cause coverage errors: titles, descriptions, canonical tags, robots directives, image sizing. It says plainly that indexing itself was not measured.

Four checks, each pass or fail: AI crawlers not blocked in robots.txt, main content present without JavaScript, structured data that validates and matches the page, and a semantic heading structure. None of it promises an AI will cite you.