Why a website audit is important
Every business has a pretty website. But not every business has a website experience that is optimized to best promote their business. An optimized website can make the difference between someone inquiring for more information or moving on to a similar service provider. There are many different elements that encompass an optimal web experience that effectively supports your business. This includes:
How easy is your website to navigate?
This is how a user interacts with your website. What is the first thing they see? Is it easy to navigate? How does it look on a phone? Do your website pages follow a logical flow designed to promote action?
Are you getting leads through your website?
What is your website saying? Is it clear and easy to understand from a potential client’s point of view? Do your website pages have enough copy to paint a clear picture of the services you provide?
How easy it is for a prospect to find your website?
How does Google see your website? Does it even see your website? Does your website show up in search results?